Meet the New Balance 740 EVO

A new evolution of the 740 silhouettes, created for people who want everyday comfort, responsive performance, and a bold, modern look. Explore the concept, details, and visual direction of New Balance 740 EVO.

Built to move with you

New Balance 740 EVO reimagines a familiar running-inspired profile for today’s pace. Discover the design elements that bring together comfort, traction, durability, and expressive everyday style.

Everyday cushioning

Designed around a cushioned, supportive feel, the 740 EVO concept delivers comfort for commutes, long days on your feet, and relaxed weekend movement. Its running-inspired construction is made to feel as good as it looks.

Engineered visual details

Layered materials, breathable mesh-inspired textures, and technical lines give the New Balance 740 EVO a refined athletic character. Every detail helps shape a sneaker that feels current while honoring classic performance design.

Versatile street-ready style

From casual denim to polished sportwear, the 740 EVO is imagined as an adaptable essential. Its confident proportions and balanced color story make it an easy choice for daily rotation and individual expression.

A new chapter for the 740

New Balance 740 EVO is a showcase concept for a new version of the iconic 740 model. Explore the project’s inspiration, Los Angeles perspective, and the vision behind an evolved shoe designed for motion.

“The 740 EVO concept balances retro running energy with a forward-looking silhouette—made for the way people move through the city today.”

— New Balance 740 EVO concept, Los Angeles, California

Step into the evolution

See how the New Balance 740 EVO concept brings comfort-focused design, technical-inspired details, and versatile style into one distinctive sneaker experience.

Questions about New Balance 740 EVO?

Explore the project to learn more about the concept model, its design direction, visual features, and the inspiration behind this new take on the New Balance 740.

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Connect with the 740 EVO project

Los Angeles, California
United States

Project availability

Monday–Friday: 9:00 AM–5:00 PM PT
Weekend: By appointment

Get in touch

  • newbalance740@newbalance.com

Follow the evolution

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